diff --git a/txclient/src/app/landing/service/[sid]/page.tsx b/txclient/src/app/landing/service/[sid]/page.tsx
index 82fbbad..a01381e 100644
--- a/txclient/src/app/landing/service/[sid]/page.tsx
+++ b/txclient/src/app/landing/service/[sid]/page.tsx
@@ -1,3 +1,5 @@
+import type { Metadata } from "next";
+import { cache } from "react";
 import AnimatedContainer from "@components/AnimatedConainer/AnimatedContainer";
 import style from "./profile.module.css";
 import ApiServerService from "@services/Api.Server.Service";
@@ -14,7 +16,8 @@ import { RatingTargetType } from "@core/Models/Ratings.model";
 import ServiceDetailCard from "./ServiceDetailCard";
 import OrganizationHeaderEdit from "@components/OrganizationHeaderEdit/OrganizationHeaderEdit";
 
-const GetServiceData = async (serviceId: string): Promise<PublicOrganizationServiceView> => {
+// `cache()` makes generateMetadata and the page component share one API call per request.
+const GetServiceData = cache(async (serviceId: string): Promise<PublicOrganizationServiceView> => {
     try {
         const organizationServiceData = await ApiServerService.post<PublicOrganizationServiceView>(
             "views/service",
@@ -27,7 +30,7 @@ const GetServiceData = async (serviceId: string): Promise<PublicOrganizationServ
     } catch {
         return {} as PublicOrganizationServiceView;
     }
-};
+});
 
 type Params = {
     sid: string;
@@ -37,12 +40,153 @@ type Props = {
     params: Promise<Params>;
 };
 
+type Service = PublicOrganizationServiceView["service"];
+type Organization = PublicOrganizationServiceView["organization"];
+
+const getBaseUrl = (): string => process.env.NEXT_PUBLIC_BASE_URL || "https://turnosxpress.com.ar";
+
+const getServiceUrl = (sid: string): string => `${getBaseUrl()}/landing/service/${sid}`;
+
+// Meta tags must be plain text: collapse whitespace and drop any markup.
+const toPlainText = (value?: string): string =>
+    (value || "")
+        .replace(/<[^>]*>/g, " ")
+        .replace(/\s+/g, " ")
+        .trim();
+
+// Cut on a word boundary so snippets never end mid-word.
+const truncate = (value: string, max: number): string => {
+    if (value.length <= max) return value;
+    const cut = value.slice(0, max - 1);
+    const lastSpace = cut.lastIndexOf(" ");
+    return `${(lastSpace > max * 0.6 ? cut.slice(0, lastSpace) : cut).trimEnd()}…`;
+};
+
+// `image` can be an absolute external URL or a path served from this origin.
+const resolveImage = (src: string, baseUrl: string): string | undefined => {
+    if (!src) return undefined;
+    if (/^https?:\/\//i.test(src)) return src;
+    return `${baseUrl}${src.startsWith("/") ? "" : "/"}${src}`;
+};
+
+const buildTitle = (service: Service, org: Organization): string => {
+    const MAX = 70;
+    const full = `${service.name} | ${org.name} | TurnosXpress`;
+    // Drop the organisation rather than truncating the brand out of the title.
+    return full.length <= MAX ? full : truncate(`${service.name} | TurnosXpress`, MAX);
+};
+
+const buildDescription = (service: Service, org: Organization): string => {
+    const MAX = 160;
+    const cta = `Reservá online con ${org.name} en TurnosXpress.`;
+    const body = toPlainText(service.description);
+
+    if (!body) return truncate(`${service.name}: ${cta}`, MAX);
+
+    const room = MAX - cta.length - 1;
+    // Keep the call to action intact; it is what is cut first when space runs out.
+    return room >= 60 ? `${truncate(body, room)} ${cta}` : truncate(`${body} ${cta}`, MAX);
+};
+
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+    const { sid } = await params;
+    const organizationService = await GetServiceData(sid);
+    const service = organizationService?.service;
+    const org = organizationService?.organization;
+
+    if (!service?.id || !org?.id) {
+        return {
+            robots: { index: false, follow: false },
+        };
+    }
+
+    const baseUrl = getBaseUrl();
+    const url = getServiceUrl(sid);
+    const title = buildTitle(service, org);
+    const description = buildDescription(service, org);
+    const image = resolveImage(service.image, baseUrl) ?? resolveImage(org.logoFile, baseUrl);
+    const ogImage = image ? [{ url: image, alt: service.name }] : undefined;
+
+    return {
+        title,
+        description,
+        alternates: {
+            canonical: url,
+        },
+        openGraph: {
+            type: "website",
+            title,
+            description,
+            url,
+            siteName: "TurnosXpress",
+            locale: "es_AR",
+            images: ogImage,
+        },
+        twitter: {
+            card: image ? "summary_large_image" : "summary",
+            title,
+            description,
+            images: image ? [image] : undefined,
+        },
+        robots: {
+            index: true,
+            follow: true,
+        },
+    };
+}
+
+const buildServiceJsonLd = (service: Service, org: Organization, url: string) => {
+    const baseUrl = getBaseUrl();
+    const orgUrl = org.slug
+        ? `${baseUrl}/landing/org/${org.slug}`
+        : `${baseUrl}/landing/org/${org.id}`;
+
+    return {
+        "@context": "https://schema.org",
+        "@type": "Service",
+        "@id": url,
+        name: service.name,
+        description: toPlainText(service.description) || `${service.name} ofrecido por ${org.name}.`,
+        url,
+        image: resolveImage(service.image, baseUrl) ?? resolveImage(org.logoFile, baseUrl),
+        provider: {
+            "@type": "Organization",
+            "@id": orgUrl,
+            name: org.name,
+            url: orgUrl,
+        },
+        offers: {
+            "@type": "Offer",
+            price: service.price,
+            priceCurrency: "ARS",
+            availability: "https://schema.org/InStock",
+            url,
+        },
+    };
+};
+
 export default async function OrganizationPublicProfile({ params }: Props) {
     const { sid } = await params;
     const organizationService = await GetServiceData(sid);
 
     return (
         <>
+            {/* AnimatedContainer returns null during SSR, so structured data has to sit
+                outside it to reach the static HTML that crawlers read first. */}
+            {organizationService.service && organizationService.organization && (
+                <script
+                    type="application/ld+json"
+                    dangerouslySetInnerHTML={{
+                        __html: JSON.stringify(
+                            buildServiceJsonLd(
+                                organizationService.service,
+                                organizationService.organization,
+                                getServiceUrl(sid),
+                            ),
+                        ),
+                    }}
+                />
+            )}
             {!organizationService.organization && !organizationService.service && <ServicePrivate />}
             {organizationService.organization && organizationService.service && (
                 <AnimatedContainer